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Out-of-Homemarket

Fresh and actual information about Out-of-Home will allow you always to keep up of what is going on media market and plan the most effective advertising campaigns!

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Out-of-Home field dynamics

Source: UAC, (ООН+Cinema) as of 12.2018

Out-of-Home mediachannels shares

Source: UAC, as of 12.2018

Media inflationlevel prediction

year20152016201720182019F
Board Out Of Home advertising, %125585770
Source: Kwendi, Doors Consulting

Sold Out monthly

Source: Posterscope Ukraine estimation, Prime Group, format 6x3, Ukraine, 2018

Advertising mediums.Top-5. Share of voice

Source: Doors Consulting, December 2018

Categories. Top-10.Share of spend

#CategoriesSOS, %
1TRADING 23
2REAL ESTATE13
3ENTERTAINMENT8
4AUTO5
5FINANCE3
6MEDICINE3
7MASS MEDIA2
8RESTAURANTS AND LEISURE2
9COMMUNICATIONS2
10BUILDING AND REPAIR2
11OTHER37
Source: Doors Consulting, December 2018 (Politics excluded)

Categories. Top-10.Share of voice

#CategoriesSOV, %
1TRADING 21
2ENTERTAINMENT10
3REAL ESTATE8
4AUTO4
5MEDICINE3
6FINANCE3
7MASS MEDIA3
8RESTAURANTS AND LEISURE2
9COMMUNICATIONS2
10NON-ALCOHOL DRINKS2
11OTHER42
Source: Doors Consulting, December 2018 (Politics excluded)

Trade marks.Top-10. Quantity

#Trade marksQuantity
1EPICENTR687
2VODAFONE 593
3LIFECELL445
4METRO CASH&CARRY419
5SAMSUNG331
6TOYOTA292
7JACOBS (JACOBS UKRAINE)290
8COCA-COLA259
9OXFORD MEDICAL258
10VOLYA253
Source: Doors Consulting, December 2018

Cities. Top-10.Share of spend

#CitySOS, %
1Kyiv41
2Odesa10
3Lviv8
4Dnipro7
5Kharkiv6
6Zaporizhia3
7Kryvyi Rih2
8Mykolaiv2
9Chernivtsi2
10Kherson2
11Others17
Source: Doors Consulting, December 2018