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Out-of-Homemarket

Fresh and actual information about Out-of-Home will allow you always to keep up of what is going on media market and plan the most effective advertising campaigns!

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Out-of-Home field dynamics

Source: UAC, (ООН+Cinema) as of 08.2018

Out-of-Home mediachannels shares

Source: UAC, as of 08.2018

Media inflationlevel prediction

year2015201620172018F
Board Out Of Home advertising, %1255859
Source: Kwendi, Doors Consulting

Sold Out monthly

Source: Posterscope estimation, January-Augus t- fact and September-December - forecast, format 6x3, Ukraine, 2018

Advertising mediums.Top-5. Share of voice

Source: Doors Consulting, August 2018

Categories. Top-10.Share of spend

#CategoriesSOS, %
1TRADING 24
2REAL ESTATE14
3ENTERTAINMENT8
4AUTO7
5MASS MEDIA3
6MEDICINE3
7SPORT3
8RESTAURANTS AND LEISURE3
9FINANCE3
10COMMUNICATIONS2
11OTHER29
Source: Doors Consulting, August 2018

Categories. Top-10.Share of voice

#CategoriesSOV, %
1TRADING 23
2ENTERTAINMENT10
3REAL ESTATE10
4AUTO6
5MEDICINE3
6MASS MEDIA3
7RESTAURANTS AND LEISURE3
8COMMUNICATIONS3
9FINANCE3
10SPORT3
11OTHER33
Source: Doors Consulting, August 2018

Trade marks.Top-10. Quantity

#Trade marksQuantity
1POROSHENKO PETRO1838
2TYMOSHENKO YULIA 1423
3EPICENTR604
4VODAFONE 489
5SPORT LIFE465
6METRO CASH&CARRY 431
7OKEAN ELZY375
8SAMSUNG 360
9LIFECELL 357
10TOYOTA 303
Source: Doors Consulting, August 2018

Cities. Top-10.Share of spend

#CitySOS, %
1Kyiv39
2Odesa11
3Lviv8
4Dnipro7
5Kharkiv5
6Zaporizhia3
7Kryvyi Rih2
8Chernivtsi2
9Ivano-Frankivsk2
10Mykolaiv2
11Other19
Source: Doors Consulting, August 2018