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Out-of-Homemarket

Fresh and actual information about Out-of-Home will allow you always to keep up of what is going on media market and plan the most effective advertising campaigns!

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Out-of-Home field dynamics

Source: UAC, (ООН+Cinema) as of 12.2018

Out-of-Home mediachannels shares

Source: UAC, as of 12.2018

Media inflationlevel prediction

year20152016201720182019F
Board Out Of Home advertising, %125585971
Source: Kwendi, Doors Consulting

Sold Out monthly

Source: Posterscope Ukraine estimation, Prime Group, format 6x3, Ukraine, 2019

Advertising mediums.Top-5. Share of voice

Source: Doors Consulting, February 2019

Categories. Top-10.Share of spend

#CategoriesSOS, %
1TRADING 18
2REAL ESTATE12
3ENTERTAINMENT7
4AUTO5
5MASS MEDIA4
6MEDICINE3
7FINANCE2
8SPORT2
9COMMUNICATONS2
10RESTAURANTS AND LEISURE2
11OTHER43
Source: Doors Consulting, February 2019 (Politics excluded)

Categories. Top-10.Share of voice

#CategoriesSOV, %
1TRADING 17
2ENTERTAINMENT9
3REAL ESTATE8
4AUTO4
5MASS MEDIA3
6MEDICINE3
7FINANCE2
8COMMUNICATIONS2
9RESTAURANTS AND LEISURE2
10SPORT2
11OTHER48
Source: Doors Consulting, February 2019 (Politics excluded)

Trade marks.Top-10. Quantity

#Trade marksQuantity
1VODAFONE 972
2SPORT LIFE582
3LIFECELL394
4EPICENTR349
5STB289
6METRO CASH&CARRY286
7AUCHAN272
8TOYOTA250
9TORCHYN PRODUCT218
10JACOBS (JACOBS UKRAINE)216
Source: Doors Consulting, February 2019 (Politics excluded)

Cities. Top-10.Share of spend

#CitySOS, %
1Kyiv40
2Odesa9
3Lviv9
4Dnipro6
5Kharkiv5
6Zaporizhia3
7Kryvyi Rih2
8Mykolaiv2
9Chernivtsi2
10Ivano-Frankivsk2
11Others20
Source: Doors Consulting, February 2019