Good coffee may be a reason for a driver to stop at the patrol station. From other hand good coffee may be the only reason for pedestrians to visit the patrol station.   

We realized that coffee as an emotional communication center  would involve two audiences at once and also would set up positive associations to the stations in general.  

We chose non-standards to complete this challenge: 3D WOG branded paper cup with illumination .

Despite of small number of constructions and the fact that OOH was the only channel to communicate, the campaign exceed the expectations in several times. Coffee sales grew up by 25%. Petrol sales grew up by 10% and exceeded those indicators of other petrol stations, and once again proved the effectiveness of non-standard formats.