Yaris is the most compact car in Ukraine. This makes it perfect for big cities where people spend a lot of time to find a free parking place. We understood that to tell about this advantage was not enough. It must be shown.

To show the advantages of Toyota Yaris we chose the balcony in the central part of the city. For the start we just posted an ad of the parking lot there. It caused laugh and puzzlement among drivers who shared photos of the ad in social networks.

But when people began to get used to the ad, we stepped on and really parked Yaris on the balcony of the fourth floor.

A freshness of this project was caused not only by the waves of photos and video in social networks, but also by the interest of other media. TV and radio were talking about the campaign. An integrated approach had a big value in growth of the client's business indicators. Toyota Yaris sales increased 16 times compared to the previous year.