The special pride of our fall 2020 season is the unique DOOH advertising campaign for the Lexus RX.

First time in Ukraine, there was implemented an innovative solution in the form of demonstration of various videos on digital media depending on weather conditions and time of day.

Lexus RX is good in any weather! Whatever rain, heat, day or night - Lexus RX always remains predatory outside and domestic inside.

The advertising campaign used 5 conditions that were launched depending on the weather and time of day (55 different types):

1. clear / day

2. clear / night

3. rain / day

4. rain / night

5. neutral / cloudy

In April, we tested the technology together with the Vizeum agency, and in October we launched a full-fledged campaign that demonstrated the advantages and modern capabilities of Dynamic DOOH.

At the end of 2020, we, together with the Vizeum agency, conducted a fully Digital OOH campaign for the KRUPS brand.

Modern technology companies choose modern formats, so in Kyiv we used 26 screens of all formats, from digital panels 3х2 m to the media facades of the Gulliver shopping mall.

So now everyone knows how you can make themselves at home "coffee, perfect in details".

How to take a chance and go on air during quarantine and get super results?

Objective: announcing a big sale of sunglasses during the full lockdown and quarantine restrictions

Situation assessment:

- people in isolation began to watch more TV, but still actively move outside the home, although more within their districts / microdistricts

- by the summer, the traffic flow in Ukraine has practically resumed to the previous level, that is outdoor advertising should have worked for sure

- because of obvious economic difficulties, and fear of taking risks, many big brands remove their advertising activities, what contributed to low advertising and information "noise"

Solution: low demand in the media allows to get very favorable conditions and use high-quality inventory in outdoor advertising and high weights on TV. New opportunities made it possible to communicate with the target audience on its new daily path in relevant locations and at the best time. We bought high-quality advertising inventory at special low prices and reached high media and business indicators. In terms of media, the brand got on TV at the 3rd position on the 1 + 1 channel and in outdoor advertising in the top 10 among all advertisers by share of voice.

Goal: DOOH campaign for T-Roc in the Ocean Plaza shopping mall. The installation of a stand with two Volkswagen T-Roc cars in the peak New Year's month of visiting the mall.

Solution: Posterscope, in partnership with the Dentsu media agency, prepared and implemented DOOH campaign for the new T-Roc - a demonstration stand with cars and stand/stele with a plasma inside the Ocean Plaza shopping mall.

The emphasis of the advertising campaign was the non-triviality of the style. That is why one of the tools of the Volkswagen brand advertising campaign was a large-scale T-Roc presentation in the Ocean Plaza shopping mall, which was successfully implemented.

Are you ready to Roc☺?

Uklon online car ordering service is more than a taxi.

We announced about all service advantages during a large-scale advertising campaign in the top cities of Ukraine – Kyiv, Kharkiv, Lviv, Odesa, Dnipro. We did it so that more people begin to move around the city with comfort and to test the ideal Uklon online ordering service.

During the large-scale advertising campaign, we used more than 120 non-standard formats, including branding of public transport (buses, trolleybuses, trams, subway wagons), track walls, subway crossings and impressive firewalls.

Uklon – reaching goals together!

We love and know how to implement non-standard solutions for our clients!

Together with the CARAT agency we branded a long subway crossing between Khreshchatyk and Maidan Nezalezhnosti stations for the Philips brand. The muralists painted the image on the walls. This project is unique for Ukraine, it is the largest commercial graffiti in the subway!

Yes, it was not easy, we prepared the project during six months!

 And how it was pleasant to get a lot of delight reviews from the client's global office.

Our case was presented at KNEU as the best practice.

And yes – we are the best in non-standard advertising! ☺

Bright non-standard solutions are always a great idea!

Therefore, in support of the new Toyota Camry model release, we prepared and implemented a bright light extender on the brandmauer near the Toyota Ukraine dealership on Bandera Avenue, together with the Vizeum agency.

Bright and dynamic large format backlighting has been attracting people's attention in the dark for over 2 years.

According to the terms of the Mastercard promotion, all customers participating in the loyalty program “More” receive points that can be exchanged for various prizes with Mickey Mouse symbols and the main prize at the end of the promotion – a trip to Disneyland!

To evoke the inner feeling of a fairy tale and get as close as possible to it, together with our colleagues from the CARAT agency we have placed bright Disney characters. We chose a multi-channel approach, focusing on the consumer ways and non-standard solutions:

• we placed spectacular extenders with backlight on standard media 6x3 m
• branded public transport and stops
• DNP city boards were used on the Shevchenko Boulevard
• also we used communication support at the airport.

Isn't it a fairy tale?

Yaris is the most compact car in Ukraine. This makes it perfect for big cities where people spend a lot of time to find a free parking place. We understood that to tell about this advantage was not enough. It must be shown.

To show the advantages of Toyota Yaris we chose the balcony in the central part of the city. For the start we just posted an ad of the parking lot there. It caused laugh and puzzlement among drivers who shared photos of the ad in social networks.

But when people began to get used to the ad, we stepped on and really parked Yaris on the balcony of the fourth floor.

A freshness of this project was caused not only by the waves of photos and video in social networks, but also by the interest of other media. TV and radio were talking about the campaign. An integrated approach had a big value in growth of the client's business indicators. Toyota Yaris sales increased 16 times compared to the previous year.

Every day people are wasting at least 10 minutes at bus stop while waiting for the transport. These 10 minutes are infinitely boring once and in the evenings - also a very cold once.

Together with Sushiya we decided to fix this situation and create a bus stop free from boredom. The stop was in the Kyiv center and was completed with innovative bubble system that could change color and respond to movements.

Waiting for the bus passengers plunged into the restaurant atmosphere right on the stop, and especially hungry people could scan the QR code on the stop wall and get a compliment from the restaurant.

During the campaign, just one stop attracted more than 500'000 visitors. Additionally, the innovative nature of the bubble system that was firstly used in outdoor advertising, attracted the attention of specialized editions and added digital PR for Sushiya.

NIVEA Pure & Natural new line products are made from 95% naturally sourced ingredients. Our task was not only announce, but also to stand out with it, because women regularly hear statements about naturalness from other cosmetics brands.

We understood that there was nothing more natural than nature. So we decided to bring nature to where it had never been – in the subway. For the first time in the history of the Kiev subway, the station was decorated with fresh plants: an installation of 300 pots with a fern was created at the end of the station; 3D models of Pure & Natural products were placed on its background.

The project helped NIVEA to stand out from its competitors. As a result, brand awareness increased by 73%. ROI of the project was 317%.